The main characteristics of the brand are originality, creativeness, but also on-going material and technical research. The firm’s highly specialized personnel is responsible for the high quality standards of the finished products that testify to the company continuous engagement in favour of innovation. For its achievements the brand has been awarded in 2011 the prize for excellence in craftsmanship, in the category of innovation, by the administration of the Lombardy Region. In 2012 Roberta Redaelli has been awarded two first prizes for creativity and innovation of Confartigianato Lombardia e della Camera di Commercio.