The knowledge of the textile sector and the world of fashion have driven Roberta Redaelli toward developing a new specialized service: the “Corporate Wear" dedicated to a personalized company uniforms.

The brand offers companies operating in the luxury sector a tailormade advice allowing them to stand out from their competitors through the uniqueness of their image, by way of  innovation, comfort and exclusivity of highly personalized uniforms with a great attention to details.

This Service includes also an esxlusive assistance during and after sale.

The R4R collection is characterized by the Italian language and the most vibrant creativity.
The exclusive illustrations by artist Alexa Baldessarri for our company are inspired by the ancient Roman gods, reworked in a pop and contemporary way.

The mythological tradition meets the power and richness of the Italian lexicon, giving rise to an unprecedented and original combination aimed at transforming the collection into an unmissable must-have.

This collection is just the beginning of a project that is defining its visual and communicative identity in a strong and clear way.
For this reason, the lookbook and campaign photos were studied and created together with the students of the audiovisual sector of the "Centro Studi Casnati".